Digital Marketing Proposal
Our Digital Marketing Proposal details a comprehensive strategy to brand, market, and advertise your products/services. We will ensure consistent branding across all online platforms.
Our marketing approach leverages various channels, from Website Development, SEO Optimization to Social Media Marketing and Paid Advertising.
This strategy focuses on attracting your ideal clients through targeted messaging across platforms like Facebook, Instagram, Google , Linkedin and WhatsApp Marketing.
Ultimately, this comprehensive approach aims to generate qualified leads and maximize your return on investment (ROI).
Digital Marketing Proposal
Our Digital Marketing Proposal details a comprehensive strategy to brand, market, and advertise your products/services. We will ensure consistent branding across all online platforms.
Our marketing approach leverages various channels, from Website Development, SEO Optimization to Social Media Marketing and Paid Advertising.
Table of Contents
Digital Branding Strategy
1. Understanding the Target Audience
2. Identify the Unique Selling Points
3. Develop a memorable brand name
4. Develop a Logo
5. Create a Business Tagline
6. Create a Brand Story
7. Create a Brand Personality
8. Create attractive Brand Visuals
9. Branding Consistency
10. Design Company Profile
11. Design Business Card
Digital Marketing Strategy
1. Create Website
2. Optimise the Website for Google & Bing
3. Blogspot Creation
4. Social Media Content Creation
5. Manage Google Business Profile
6. Manage Facebook & Instagram Page
7. YouTube Marketing
8. Linkedin Marketing
9. Twitter and Threads Marketing
Digital Advertising Strategy
1. WhatsApp API Promotions
2. Google Ads
3. Facebook & Instagram Ads
4. YouTube Ads
5. Linkedin Ads
Analytics and Reporting
1. Implement Google Tag Manager
2. Implement Google Search Console
3. Implement Google Analytics
4. Install Facebook Pixel
5. Media Plan
6. Project Plan
Table of Contents
Digital Branding Strategy
1. Understand the Target Audience
2. Identify Unique Selling Points
3. Develop Brand Name
4. Develop a Logo
5. Create a Business Tagline
6. Create a Brand Story
7. Create a Brand Personality
8. Create Brand Visuals
9. Branding Consistency
10. Design Company Profile
11. Design Business Card
Digital Branding Strategy
For building a winning brand for your business, we will start by understanding your ideal customer. Who are they, and what challenges do they face?
Then, we create a unique brand proposition highlighting the strength and user benefits of your products/services.
A memorable logo and tagline will solidify your brand identity, while a consistent brand voice builds trust and connects with your audience.
Finally, we ensure that your brand stands for something users can believe in.
Following are the tasks we will execute to build and strengthen your brand.
1. Understand Target Customer
Who are you trying to reach? Define your ideal customer profile. Consider factors like income level, job title, customer location and pain points they face.
What are the needs and challenges of your ideal customers? How can your products and services address those issues.
2. Identify Unique Selling Points
What sets your products/services apart from the competition?
We will identify what truly sets you apart from your competitor, whether it’s your expertise in the industry or value for money of your products/services.
We help you create a brand that clearly communicates your USP to your customers through a compelling brand message.
3. Develop a memorable Brand Name
To complete the brand identity foundation, we will work with you to craft a memorable brand name. This name should be:
Short & Catchy: Easy to remember and pronounce.
Relevant to your Business: Evokes imagery that connects with your products/services.
Unique & Available: Stands out from your competitors and is legally available for trademark registration.
4. Logo Creation
Consider a typographic logo with personalization that visually represents the concept of your business.
Choose a style that aligns with your brand personality. For example, a clean and modern logo might suggest sophistication and reliability, while a more playful design could convey approachability.
5. Create a Business Tagline
We’ll help you craft a memorable tagline that captures the essence of your brand.
This concise phrase will become a powerful marketing tool, summarizing your industry expertise and connects with your target audience.
6. Create a Brand Story
A captivating brand story goes beyond simply describing your product/services. It’s about connecting with your target audience on an emotional level. Here’s how we can help you craft a compelling brand story for your business.
Highlight the Problem: Identify the challenges your ideal customer faces.
Introduce Your Solution: Position your products/services as the answer to their struggles, emphasizing the benefits it offers.
Showcase User Success: Demonstrate the positive impact of your business on your customers. Include testimonials from satisfied customers to build trust and credibility.
By creating a compelling brand story that connects with your audience, you can establish yourself as a trusted partner of your customers.
7. Create a Brand Personality
How will your brand communicate with its audience? Consider the following choices:
Informative & Professional: Focuses on facts, features, and benefits in a clear and concise manner.
Approachable & Casual: Uses a more conversational tone, relatable humour, and avoids technical terms.
Enthusiastic & Energetic: Employs a more upbeat and passionate tone, highlighting the perfection of the work.
Create a brand voice that connect with your target audience.
8. Create attractive Brand Visuals
Consistent visual elements, such as colour palettes, typography, and imagery styles, are integral to reinforcing brand recognition.
Color Palette: Consider colors that evoke the desired emotions and connects with your target audience. For example, blue might suggest trust and reliability, while green could represent growth and innovation.
Imagery: Utilize high-quality images and graphics that visually represent your brand. Consider showcasing your customer testimonials.
Typography: Select fonts that are consistent with your logo and overall brand style. For a professional image, choose fonts that are clear, legible, and aesthetically pleasing across platforms.
9. Branding Consistency
Developing a recognizable brand requires maintaining consistent visuals across all platforms. This includes:
Website: Implement the chosen colour palette, fonts, and imagery throughout your website design.
Social Media: Utilise the brand logo and colour scheme as your profile picture and cover photo on social media platforms.
Marketing Materials: Ensure all marketing materials (brochures, presentations, etc.) adhere to the established brand guidelines.
By maintaining consistency, you create a unified brand experience that strengthens user recognition and builds trust.
Imagine a user encountering your logo and colour scheme on your website, then recognizing them again in a social media ad – this reinforces brand identity.
10. Design Company Profile
We develop a concise and informative document that showcases the features of your products/services and its unique selling points.
This profile can be used strategically across various digital platforms, attracting potential clients and establishing your brand credibility.
11. Design Business Card
We develop a concise business card that showcases your products/services.
Digital Branding Strategy
For building a winning brand for your business, we will start by understanding your ideal customer. Who are they, and what challenges do they face?
Then, we create a unique brand proposition highlighting the strength and user benefits of your products/services.
A memorable logo and tagline will solidify your brand identity, while a consistent brand voice builds trust and connects with your audience.
Finally, we ensure that your brand stands for something users can believe in.
Following are the tasks we will execute to build and strengthen your brand.
1. Understand Target Customer
Who are you trying to reach? Define your ideal customer profile.
Consider factors like income level, job title, customer location and pain points they face.
What are the needs and challenges of your ideal customers? How can your products and services address those issues.
2. Identify Unique Selling Points
What sets your products/services apart from the competition?
We will identify what truly sets you apart from your competitor, whether it’s your expertise in the industry or value for money of your products/services.
We help you create a brand that clearly communicates your USP to your customers through a compelling brand message.
3. Develop a memorable Brand Name
To complete the brand identity foundation, we will work with you to craft a memorable brand name. This name should be:
Short & Catchy: Easy to remember and pronounce.
Relevant to your Business: Evokes imagery that connects with your products/services.
Unique & Available: Stands out from your competitors and is legally available for trademark registration.
4. Logo Creation
Consider a typographic logo with personalization that visually represents the concept of your business.
Choose a style that aligns with your brand personality. For example, a clean and modern logo might suggest sophistication and reliability, while a more playful design could convey approachability.
5. Create a Business Tagline
We’ll help you craft a memorable tagline that captures the essence of your brand.
This concise phrase will become a powerful marketing tool, summarizing your industry expertise and connects with your target audience.
6. Create a Brand Story
A captivating brand story goes beyond simply describing your product/services. It’s about connecting with your target audience on an emotional level. Here’s how we can help you craft a compelling brand story for your business.
Highlight the Problem: Identify the challenges your ideal customer faces.
Introduce Your Solution: Position your products/services as the answer to their struggles, emphasizing the benefits it offers.
Showcase User Success: Demonstrate the positive impact of your business on your customers. Include testimonials from satisfied customers to build trust and credibility.
By creating a compelling brand story that connects with your audience, you can establish yourself as a trusted partner of your customers.
7. Create a Brand Personality
How will your brand communicate with its audience? Consider the following choices:
Informative & Professional: Focuses on facts, features, and benefits in a clear and concise manner.
Approachable & Casual: Uses a more conversational tone, relatable humour, and avoids technical terms.
Enthusiastic & Energetic: Employs a more upbeat and passionate tone, highlighting the perfection of the work.
Create a brand voice that connect with your target audience.
8. Create attractive Brand Visuals
Consistent visual elements, such as colour palettes, typography, and imagery styles, are integral to reinforcing brand recognition.
Color Palette: Consider colors that evoke the desired emotions and connects with your target audience. For example, blue might suggest trust and reliability, while green could represent growth and innovation.
Imagery: Utilize high-quality images and graphics that visually represent your brand. Consider showcasing your customer testimonials.
Typography: Select fonts that are consistent with your logo and overall brand style. For a professional image, choose fonts that are clear, legible, and aesthetically pleasing across platforms.
9. Branding Consistency
Developing a recognizable brand requires maintaining consistent visuals across all platforms. This includes:
Website: Implement the chosen colour palette, fonts, and imagery throughout your website design.
Social Media: Utilise the brand logo and colour scheme as your profile picture and cover photo on social media platforms.
Marketing Materials: Ensure all marketing materials (brochures, presentations, etc.) adhere to the established brand guidelines.
Imagine a user encountering your logo and colour scheme on your website, then recognizing them again in a social media ad – this reinforces brand identity.
10. Design Company Profile
We develop a concise and informative document that showcases the features of your products/services and its unique selling points.
This profile can be used strategically across various digital platforms, attracting potential clients and establishing your brand credibility.
11. Design Business Card
We develop a concise business card that showcases your products/services.
Digital Marketing Strategy
This marketing strategy will leverage various channels – from developing a website, optimizing the website for SEO – to reach your target audience, generate leads, and achieve your business goals.
Following are the tasks we will execute to market your products/services.
1. Design and Develop Website
Design a user-friendly and informative website showcasing the benefits of your products/services. Include explainer videos, tutorials, and a blog section.
Include key features, benefits, use cases, testimonials, and a clear call-to-action for visitors.
Website will be created in WordPress Platform with the following pages – Home page, Product Features, Blog page, About Us page and Contact Us page. Following features are provided in the website.
- Optimise website for mobile devices
- Social Media Icon Integration
- Google Map Integration
- WhatsApp Chat integration
2. Optimize Website for Google & Bing
Upon completion of the website, we make it discoverable to the customers by optimising it.
We conduct On-page and Off-page SEO optimization, and the results are tracked with Google Search Console, which is a tool provided by Google for website tracking. Following tasks will be executed as part of website optimization for Search Engines.
- Keyword Research,
- Finalise Primary and Secondary Keywords
- Competition Research
- Identify Keyword Gap with your competitors keywords.
- On-Page optimization. Meta descriptions, header tags, image alt tags are optimised for search engines.
- Off-Page Optimization – Back link creation
- Technical SEO – Optimise Website speed & website is made crawlable to Google.
3. Blogspot Creation
We will write blog posts that are easy to understand and explain how to use your products/services effectively.
We research the topics for creating blogs. We create contents and design images for blogs. We create 2 blogs every month.
4. Social Media Content Creation
We plan the contents (Social Media Posts) for social media, well in advance as per marketing campaigns. Our scope of work includes the following
- Design & develop the Creatives (Social Media Posts) based on the planned marketing campaigns.
- Image Creatives are fine-tuned as per the platforms. Facebook, Instagram & Google post has different image sizes
- Formulate the text for Social Media Post. Identify the hashtags for Social Media Posts.
- Formulate video scripts for reels and shorts.
- Create 10 Social Media Posts per month.
5. Manage Google Business Profile
We keep your business details up to date in Google, which will increase the online visibility of your business. We manage your local search listing section on Google. Our scope of work includes the following
- Fine-tune text for Business Description in Google
- Include the necessary Keywords in the Business Description
- Upload Photos & Videos of office, etc
- Verify the GBP from Google
- Manage the customer reviews in Google.
- Report the Visitor search statistics.
- Posting in Google Business Profile
6. Manage Facebook & Instagram Page
We target Facebook and Instagram platforms for branding and marketing your business and reaching prospective customers. These platforms are used for engaging with our prospective customers, showcasing your customer experiences. Our scope of work include the following
- Publish posts in FB & IG as per the content calendar.
- Include necessary Keywords in the post description.
- Provide relevant hashtags for Posts.
- Report the Facebook & Instagram Post Performance
7. YouTube Marketing
We use YouTube for projecting your customer experiences.
Short video formats like YouTube shorts, Instagram reels are trending now. Our scope of work includes the following.
- Create Profile Pic for YouTube Channel
- Create Thumbnails for YouTube Videos
- Provide relevant hashtags for videos.
- Upload the YouTube Shorts. (Customer to provide the videos for upload)
- Respond to the comments section in the video.
8. Linkedin Marketing
We will use the LinkedIn network to connect with important people who might be interested in your products/services. We will write interesting posts that explain how your products/services can help them.
We will repurpose content from Facebook and Instagram, transforming it for a professional tone to resonate with LinkedIn’s audience.
9. Twitter and Threads Marketing
We will write engaging tweets and threads that highlight the power of your products/services. These threads will showcase the features of your products/services.
Digital Marketing Strategy
This marketing strategy will leverage various channels – from developing a website, optimizing the website for SEO – to reach your target audience, generate leads, and achieve your business goals.
This marketing strategy will leverage various channels – from developing a website, optimizing the website for SEO – to reach your target audience, generate leads, and achieve your business goals.
Following are the tasks we will execute to market your products/services.
1. Design and Develop Website
Design a user-friendly and informative website showcasing the benefits of your products/services. Include explainer videos, tutorials, and a blog section.
Include key features, benefits, use cases, testimonials, and a clear call-to-action for visitors.
Website will be created in WordPress Platform with the following pages – Home page, Product Features, Blog page, About Us page and Contact Us page. Following features are provided in the website.
- Optimise website for mobile devices
- Social Media Icon Integration
- Google Map Integration
- WhatsApp Chat integration
2. Optimize Website for Google & Bing
Upon completion of the website, we make it discoverable to the customers by optimising it.
We conduct On-page and Off-page SEO optimization, and the results are tracked with Google Search Console, which is a tool provided by Google for website tracking. Following tasks will be executed as part of website optimization for Search Engines.
- Keyword Research,
- Finalise Primary and Secondary Keywords
- Competition Research
- Identify Keyword Gap with your competitors keywords.
- On-Page optimization. Meta descriptions, header tags, image alt tags are optimised for search engines.
- Off-Page Optimization – Back link creation
- Technical SEO – Optimise Website speed & website is made crawlable to Google.
3. Blogspot Creation
We will write blog posts that are easy to understand and explain how to use your products/services effectively.
We research the topics for creating blogs. We create contents and design images for blogs. We create 2 blogs every month.
4. Social Media Content Creation
We plan the contents (Social Media Posts) for social media, well in advance as per marketing campaigns. Our scope of work includes the following
- Design & develop the Creatives (Social Media Posts) based on the planned marketing campaigns.
- Image Creatives are fine-tuned as per the platforms. Facebook, Instagram & Google post has different image sizes
- Formulate the text for Social Media Post. Identify the hashtags for Social Media Posts.
- Formulate video scripts for reels and shorts.
- Create 10 Social Media Posts per month.
5. Manage Google Business Profile
We keep your business details up to date in Google, which will increase the online visibility of your business. We manage your local search listing section on Google. Our scope of work includes the following
- Fine-tune text for Business Description in Google
- Include the necessary Keywords in the Business Description
- Upload Photos & Videos of office, etc
- Verify the GBP from Google
- Manage the customer reviews in Google.
- Report the Visitor search statistics.
- Posting in Google Business Profile
6. Manage Facebook & Instagram Page
We target Facebook and Instagram platforms for branding and marketing your business and reaching prospective customers. These platforms are used for engaging with our prospective customers, showcasing your customer experiences. Our scope of work include the following
- Publish posts in FB & IG as per the content calendar.
- Include necessary Keywords in the post description.
- Provide relevant hashtags for Posts.
- Report the Facebook & Instagram Post Performance
Digital Advertising Strategy
We use Google Ads, Facebook and Instagram Ads, and WhatsApp API marketing to reach your ideal clients.
This strategy ensures that your message connects with the right audience, driving qualified leads and maximising the return on investment (ROI).
7. YouTube Marketing
We use YouTube for projecting your customer experiences.
Short video formats like YouTube shorts, Instagram reels are trending now. Our scope of work includes the following.
- Create Profile Pic for YouTube Channel
- Create Thumbnails for YouTube Videos
- Provide relevant hashtags for videos.
- Upload the YouTube Shorts. (Customer to provide the videos for upload)
- Respond to the comments section in the video.
8. Linkedin Marketing
We will use the LinkedIn network to connect with important people who might be interested in your products/services. We will write interesting posts that explain how your products/services can help them.
We will repurpose content from Facebook and Instagram, transforming it for a professional tone to resonate with LinkedIn’s audience.
9. Twitter and Threads Marketing
We will write engaging tweets and threads that highlight the power of your products/services. These threads will showcase the features of your products/services.
1. WhatsApp API Promotions
We propose incorporating WhatsApp API marketing into your digital strategy.
This powerful tool fosters direct communication, allowing you to provide bulk marketing messages, personalized support, share products/services updates. Our scope of work includes the following.
- Obtain Facebook Verification of your business.
- Prepare WhatsApp Promotion message Template
- Get Template Approval from Facebook
- Send Bulk Marketing WhatsApp messages
(Customer phone numbers for bulk promotions to be provided by you)
2. Google Ads
Google Ads can be used to reach prospective customers who are searching for your products/services.
We will analyze your customers’ journey, understand the customers’ objections and create content that attracts your prospective customers. Our scope of work includes the following:
- Target Customer identification
- Identify Keywords and finalize the keyword list for Ads.
- Run Google Search Ads, Call Ads, Display Ads, etc
- Run Remarketing Ads.
3. Facebook & Instagram Ads
Meta Ads are the most budget-friendly way to get your brand name to the target audience. In addition to marketing messages, we shall share useful tips about your products/services in video form. This shall encourage customers to choose us. Our Scope of work shall include
- Design Ad creatives.
- Create Facebook Ads Campaigns with WhatsApp button
- Create Instagram Ads Campaigns
4. YouTube Ads
In order to create successful YouTube Ads, we would need good quality Ad videos in multiple formats. Our scope of work includes running the following type of Ads. Video Ads to increase the video views
- YouTube Shorts Ad with website url
- YouTube Image Ads
- Video Ads to increase engagements
You shall provide the videos for creating YouTube Ads. Ads with multiple format videos (vertical and horizontal video formats of the same video) can increase the ROAS (Return on Ad Spend)
5. Linkedin Ads
We’ll create ads on Linkedin that target the exact people who could use your products/services.
These ads will be short and clear, explaining your products/services.
Digital Advertising Strategy
We use Google Ads, Facebook and Instagram Ads, and WhatsApp API marketing to reach your ideal clients.
This strategy ensures that your message connects with the right audience, driving qualified leads and maximising the return on investment (ROI).
Our comprehensive approach leverages data analytics and A/B testing to continually optimize campaigns, ensuring cost-effectiveness and staying ahead of market trends
1. WhatsApp API Promotions
We propose incorporating WhatsApp API marketing into your digital strategy.
This powerful tool fosters direct communication, allowing you to provide bulk marketing messages, personalized support, share products/services updates. Our scope of work includes the following.
- Obtain Facebook Verification of your business.
- Prepare WhatsApp Promotion message Template
- Get Template Approval from Facebook
- Send Bulk Marketing WhatsApp messages
(Customer phone numbers for bulk promotions to be provided by you)
2. Google Ads
Google Ads can be used to reach prospective customers who are searching for your products/services.
We will analyze your customers’ journey, understand the customers’ objections and create content that attracts your prospective customers. Our scope of work includes the following:
- Target Customer identification
- Identify Keywords and finalize the keyword list for Ads.
- Run Google Search Ads, Call Ads, Display Ads, etc
- Run Remarketing Ads.
3. Facebook & Instagram Ads
Meta Ads are the most budget-friendly way to get your brand name to the target audience. In addition to marketing messages, we shall share useful tips about your products/services in video form. This shall encourage customers to choose us. Our Scope of work shall include
- Design Ad creatives.
- Create Facebook Ads Campaigns with WhatsApp button
- Create Instagram Ads Campaigns
5. Linkedin Ads
We’ll create ads on Linkedin that target the exact people who could use your products/services.
These ads will be short and clear, explaining your products/services.
4. YouTube Ads
In order to create successful YouTube Ads, we would need good quality Ad videos in multiple formats. Our scope of work includes running the following type of Ads. Video Ads to increase the video views
- YouTube Shorts Ad with website url
- YouTube Image Ads
- Video Ads to increase engagements
You shall provide the videos for creating YouTube Ads. Ads with multiple format videos (vertical and horizontal video formats of the same video) can increase the ROAS (Return on Ad Spend)
Reporting and Analytics
We implement a comprehensive analytics and reporting strategy using tools like Google Tag Manager, Google Search Console, and Google Analytics to track website traffic, user behaviour, and campaign performance.
We will also leverage tools like Facebook Pixel to gain insights into website visitors from Facebook Ads.
These insights will allow us to continuously refine your digital marketing strategy, optimise campaigns for maximum impact, and ultimately achieve your business goals.
1. Implement Google Tag Manager (GTM)
Implementing Google Tag Manager (GTM) simplifies the process of managing and deploying tracking codes on your website.
After creating a GTM account and setting up a container for your site, you integrate the container snippet into your website’s header.
This container acts as a centralised hub for various tags, including those for Google Analytics, Facebook Pixel, and custom scripts.
Once the setup is complete, publishing changes in GTM makes the tags live on your site, streamlining the tracking of user interactions and events.
2. Implement Google Search Console
Google Search Console is instrumental in optimising your website’s presence in Google Search results.
Submitting a sitemap aids Google in comprehending your site’s structure, improving indexing efficiency.
Leveraging the Search Performance report, you can analyse impressions, clicks, and average position in search results.
Regularly monitoring and addressing issues flagged by the Search Console ensures that your website performs well in search rankings.
3. Implement Google Analytics
Google Analytics shall be installed on the website. Objective is to track the prospects visiting the website.
We begin by setting up an account and property, and integrating the tracking code into your site’s header through Google Tag Manager.
Configure goals to track specific user interactions. Google Analytics offers a comprehensive view of website performance, enabling you to measure conversions, understand user journeys, and refine your content and marketing strategies based on real-time data.
4. Install Facebook Pixel
Facebook Pixel is a powerful tool for tracking user interactions on your website and measuring the effectiveness of Facebook advertising.
After creating a Facebook Business Manager account, generate a pixel code and integrate it into your website’s header through Google Tag Manager.
The pixel code enables tracking of standard events like PageViews, Purchases, and Add to Cart actions. Verify the pixel installation using tools like Facebook Pixel Helper.
With Facebook Pixel, you gain valuable insights into user behaviour, allowing for targeted and effective advertising campaigns on the social media platform.
5. Prepare Media Plan
The Media Plan shall have information about paid campaigns like Bidding methods, Projected Cost per Click (CPC), Projected Click Through Rates (CTR), Projected Cost per Lead (CPL), etc.
6. Prepare Project Plan
All the tasks to be performed shall be created as tasks in the Plan with deadlines for each task.
Reporting and Analytics
We implement a comprehensive analytics and reporting strategy using tools like Google Tag Manager, Google Search Console, and Google Analytics to track website traffic, user behaviour, and campaign performance.
We will also leverage tools like Facebook Pixel to gain insights into website visitors from Facebook Ads.
These insights will allow us to continuously refine your digital marketing strategy, optimise campaigns for maximum impact, and ultimately achieve your business goals.
1. Implement Google Tag Manager (GTM)
Implementing Google Tag Manager (GTM) simplifies the process of managing and deploying tracking codes on your website.
After creating a GTM account and setting up a container for your site, you integrate the container snippet into your website’s header.
This container acts as a centralised hub for various tags, including those for Google Analytics, Facebook Pixel, and custom scripts.
Once the setup is complete, publishing changes in GTM makes the tags live on your site, streamlining the tracking of user interactions and events.
2. Implement Google Search Console
Google Search Console is instrumental in optimising your website’s presence in Google Search results.
Submitting a sitemap aids Google in comprehending your site’s structure, improving indexing efficiency.
Leveraging the Search Performance report, you can analyse impressions, clicks, and average position in search results.
Regularly monitoring and addressing issues flagged by the Search Console ensures that your website performs well in search rankings.
3. Implement Google Analytics
Google Analytics shall be installed on the website. Objective is to track the prospects visiting the website.
We begin by setting up an account and property, and integrating the tracking code into your site’s header through Google Tag Manager.
Configure goals to track specific user interactions. Google Analytics offers a comprehensive view of website performance, enabling you to measure conversions, understand user journeys, and refine your content and marketing strategies based on real-time data.
4. Install Facebook Pixel
Facebook Pixel is a powerful tool for tracking user interactions on your website and measuring the effectiveness of Facebook advertising.
After creating a Facebook Business Manager account, generate a pixel code and integrate it into your website’s header through Google Tag Manager.
The pixel code enables tracking of standard events like PageViews, Purchases, and Add to Cart actions. Verify the pixel installation using tools like Facebook Pixel Helper.
With Facebook Pixel, you gain valuable insights into user behaviour, allowing for targeted and effective advertising campaigns on the social media platform.
5. Prepare Media Plan
The Media Plan shall have information about paid campaigns like Bidding methods, Projected Cost per Click (CPC), Projected Click Through Rates (CTR), Projected Cost per Lead (CPL), etc.
6. Prepare Project Plan
All the tasks to be performed shall be created as tasks in the Plan with deadlines for each task.
