Social Media Marketing Proposal
Our Social Media Marketing Proposal details a comprehensive social media strategy to brand, market, and advertise your products/services. We will ensure consistent branding across all social media platforms.
Social Media Marketing Proposal
Our Social Media Marketing Proposal details a comprehensive social media strategy to brand, market, and advertise your products/services. We will ensure consistent branding across all social media platforms.
This strategy focuses on attracting your ideal clients through targeted messaging across platforms like Facebook, Instagram, Google , Linkedin and WhatsApp Marketing.
Ultimately, this comprehensive approach aims to generate qualified leads and maximize your return on investment (ROI).
Table of Contents
Branding Strategy for Social Media
1. Understanding the Target Audience
2. Identify the Unique Selling Points
3. Develop a memorable brand name
4. Develop a Logo
5. Create a Business Tagline
6. Branding Consistency
Marketing Strategy for Social Media
1. Social Media Content Creation
2. Manage Google Business Profile
3. Manage Facebook & Instagram Page
4. YouTube Marketing
5. Linkedin Marketing
6. Twitter and Threads Marketing
Advertising Strategy for Social Media
1. WhatsApp API Promotions
2. Google Ads
3. Facebook & Instagram Ads
4. YouTube Ads
5. Linkedin Ads
Reporting and Analytics
1. Facebook Insights
2. Instagram Insights
3. YouTube Analytics
4. Media Plan
5. Project Plan
Table of Contents
Branding Strategy for Social Media
For building a winning brand for your business, we will start by understanding your ideal customer. Who are they, and what challenges do they face?
Then, we create a unique brand proposition highlighting the strength and user benefits of your products/services.
A memorable logo and tagline will solidify your brand identity.
Finally, we ensure that your brand stands for something users can believe in.
Following are the tasks we will execute to build and strengthen your brand.
1. Understand Target Customer
Who are you trying to reach? Define your ideal customer profile. Consider factors like income level, job title, customer location and pain points they face.
What are the needs and challenges of your ideal customers? How can your products and services address those issues.
2. Identify Unique Selling Points
What sets your products/services apart from the competition?
We will identify what truly sets you apart from your competitor, whether it’s your expertise in the industry or value for money of your products/services.
We help you create a brand that clearly communicates your USP to your customers through a compelling brand message.
3. Develop a memorable Brand Name
To complete the brand identity foundation, we will work with you to craft a memorable brand name. This name should be:
Short & Catchy: Easy to remember and pronounce.
Relevant to your Business: Evokes imagery that connects with your products/services.
Unique & Available: Stands out from your competitors and is legally available for trademark registration.
4. Logo Creation
Consider a typographic logo with personalization that visually represents the concept of your business.
Choose a style that aligns with your brand personality. For example, a clean and modern logo might suggest sophistication and reliability, while a more playful design could convey approachability.
5. Create a Business Tagline
We’ll help you craft a memorable tagline that captures the essence of your brand.
This concise phrase will become a powerful marketing tool, summarizing your industry expertise and connects with your target audience.
6. Branding Consistency
Developing a recognizable brand requires maintaining consistent visuals across all social media platforms. This includes:
Utilise the brand logo and colour scheme as your profile picture and cover photo on social media platforms.
By maintaining consistency, you create a unified brand experience that strengthens user recognition and builds trust.
Imagine a user encountering your logo and colour scheme on your website, then recognizing them again in a social media ad – this reinforces brand identity.
Branding Strategy for Social Media
For building a winning brand for your business, we will start by understanding your ideal customer. Who are they, and what challenges do they face?
Then, we create a unique brand proposition highlighting the strength and user benefits of your products/services.
A memorable logo and tagline will solidify your brand identity, while a consistent brand voice builds trust and connects with your audience.
Finally, we ensure that your brand stands for something users can believe in.
Following are the tasks we will execute to build and strengthen your brand.
1. Understand Target Customer
Who are you trying to reach? Define your ideal customer profile.
Consider factors like income level, job title, customer location and pain points they face.
What are the needs and challenges of your ideal customers? How can your products and services address those issues.
2. Identify Unique Selling Points
What sets your products/services apart from the competition?
We will identify what truly sets you apart from your competitor, whether it’s your expertise in the industry or value for money of your products/services.
We help you create a brand that clearly communicates your USP to your customers through a compelling brand message.
3. Develop a memorable Brand Name
To complete the brand identity foundation, we will work with you to craft a memorable brand name. This name should be:
Short & Catchy: Easy to remember and pronounce.
Relevant to your Business: Evokes imagery that connects with your products/services.
Unique & Available: Stands out from your competitors and is legally available for trademark registration.
4. Logo Creation
Consider a typographic logo with personalization that visually represents the concept of your business.
Choose a style that aligns with your brand personality. For example, a clean and modern logo might suggest sophistication and reliability, while a more playful design could convey approachability.
5. Create a Business Tagline
We’ll help you craft a memorable tagline that captures the essence of your brand.
This concise phrase will become a powerful marketing tool, summarizing your industry expertise and connects with your target audience.
6. Branding Consistency
Developing a recognizable brand requires maintaining consistent visuals across all social media platforms. This includes:
Utilise the brand logo and colour scheme as your profile picture and cover photo on social media platforms.
Imagine a user encountering your logo and colour scheme on your website, then recognizing them again in a social media ad – this reinforces brand identity.
Marketing Strategy for Social Media
Our marketing strategy will leverage various social media platforms – Facebook, Instagram, YouTube and optimising your Google My Business listing – to reach your target audience, generate leads, and achieve your business goals.
Following are the tasks we will execute to market your products/services.
1. Social Media Content Creation
We plan the contents (Social Media Posts) for social media, well in advance as per marketing campaigns. Our scope of work includes the following
- Design & develop the Creatives (Social Media Posts) based on the planned marketing campaigns.
- Image Creatives are fine-tuned as per the platforms. Facebook, Instagram & Google post has different image sizes
- Formulate the text for Social Media Post. Identify the hashtags for Social Media Posts.
- Formulate video scripts for reels and shorts.
- Create 10 Social Media Posts per month.
2. Manage Google Business Profile
We keep your business details up to date in Google, which will increase the online visibility of your business. We manage your local search listing section on Google. Our scope of work includes the following
- Fine-tune text for Business Description in Google
- Include the necessary Keywords in the Business Description
- Upload Photos & Videos of office, etc
- Verify the GBP from Google
- Manage the customer reviews in Google.
- Report the Visitor search statistics.
- Posting in Google Business Profile
3. Manage Facebook & Instagram Page
We target Facebook and Instagram platforms for branding and marketing your business and reaching prospective customers. These platforms are used for engaging with our prospective customers, showcasing your customer experiences. Our scope of work include the following
- Publish posts in FB & IG as per the content calendar.
- Include necessary Keywords in the post description.
- Provide relevant hashtags for Posts.
- Report the Facebook & Instagram Post Performance
4. YouTube Marketing
We use YouTube for projecting your customer experiences.
Short video formats like YouTube shorts, Instagram reels are trending now. Our scope of work includes the following.
- Create Profile Pic for YouTube Channel
- Create Thumbnails for YouTube Videos
- Provide relevant hashtags for videos.
- Upload the YouTube Shorts. (Customer to provide the videos for upload)
- Respond to the comments section in the video.
5. Linkedin Marketing
We will use the LinkedIn network to connect with important people who might be interested in your products/services. We will write interesting posts that explain how your products/services can help them.
We will repurpose content from Facebook and Instagram, transforming it for a professional tone to resonate with LinkedIn’s audience.
6. Twitter and Threads Marketing
We will write engaging tweets and threads that highlight the power of your products/services. These threads will showcase the features of your products/services.
Marketing Strategy for Social Media
Our marketing strategy will leverage various social media platforms – Facebook, Instagram, YouTube and optimising your Google My Business listing – to reach your target audience, generate leads, and achieve your business goals.
Following are the tasks we will execute to market your products/services.
2. Manage Google Business Profile
We keep your business details up to date in Google, which will increase the online visibility of your business. We manage your local search listing section on Google. Our scope of work includes the following
- Fine-tune text for Business Description in Google
- Include the necessary Keywords in the Business Description
- Upload Photos & Videos of office, etc
- Verify the GBP from Google
- Manage the customer reviews in Google.
- Report the Visitor search statistics.
- Posting in Google Business Profile
1. Social Media Content Creation
We plan the contents (Social Media Posts) for social media, well in advance as per marketing campaigns. Our scope of work includes the following
- Design & develop the Creatives (Social Media Posts) based on the planned marketing campaigns.
- Image Creatives are fine-tuned as per the platforms. Facebook, Instagram & Google post has different image sizes
- Formulate the text for Social Media Post. Identify the hashtags for Social Media Posts.
- Formulate video scripts for reels and shorts.
- Create 10 Social Media Posts per month.
3. Manage Facebook & Instagram Page
We target Facebook and Instagram platforms for branding and marketing your business and reaching prospective customers. These platforms are used for engaging with our prospective customers, showcasing your customer experiences. Our scope of work include the following
- Publish posts in FB & IG as per the content calendar.
- Include necessary Keywords in the post description.
- Provide relevant hashtags for Posts.
- Report the Facebook & Instagram Post Performance
4. YouTube Marketing
We use YouTube for projecting your customer experiences.
Short video formats like YouTube shorts, Instagram reels are trending now. Our scope of work includes the following.
- Create Profile Pic for YouTube Channel
- Create Thumbnails for YouTube Videos
- Provide relevant hashtags for videos.
- Upload the YouTube Shorts. (Customer to provide the videos for upload)
- Respond to the comments section in the video.
5. Linkedin Marketing
We will use the LinkedIn network to connect with important people who might be interested in your products/services. We will write interesting posts that explain how your products/services can help them.
We will repurpose content from Facebook and Instagram, transforming it for a professional tone to resonate with LinkedIn’s audience.
6. Twitter and Threads Marketing
We will write engaging tweets and threads that highlight the power of your products/services. These threads will showcase the features of your products/services.
Advertising Strategy for Social Media
We use Google Ads, Facebook and Instagram Ads, and WhatsApp API marketing to reach your ideal clients.
This strategy ensures that your message connects with the right audience, driving qualified leads and maximising the return on investment (ROI).
1. WhatsApp API Promotions
We propose incorporating WhatsApp API marketing into your digital strategy.
This powerful tool fosters direct communication, allowing you to provide bulk marketing messages, personalized support, share products/services updates. Our scope of work includes the following.
- Obtain Facebook Verification of your business.
- Prepare WhatsApp Promotion message Template
- Get Template Approval from Facebook
- Send Bulk Marketing WhatsApp messages
(Customer phone numbers for bulk promotions to be provided by you)
2. Google Ads
Google Ads can be used to reach prospective customers who are searching for your products/services.
We will analyze your customers’ journey, understand the customers’ objections and create content that attracts your prospective customers. Our scope of work includes the following:
- Target Customer identification
- Identify Keywords and finalize the keyword list for Ads.
- Run Google Search Ads, Call Ads, Display Ads, etc
- Run Remarketing Ads.
3. Facebook & Instagram Ads
Meta Ads are the most budget-friendly way to get your brand name to the target audience. In addition to marketing messages, we shall share useful tips about your products/services in video form. This shall encourage customers to choose us. Our Scope of work shall include
- Design Ad creatives.
- Create Facebook Ads Campaigns with WhatsApp button
- Create Instagram Ads Campaigns
4. YouTube Ads
In order to create successful YouTube Ads, we would need good quality Ad videos in multiple formats. Our scope of work includes running the following type of Ads. Video Ads to increase the video views
- YouTube Shorts Ad with website url
- YouTube Image Ads
- Video Ads to increase engagements
You shall provide the videos for creating YouTube Ads. Ads with multiple format videos (vertical and horizontal video formats of the same video) can increase the ROAS (Return on Ad Spend)
5. Linkedin Ads
We’ll create ads on Linkedin that target the exact people who could use your products/services.
These ads will be short and clear, explaining your products/services.
Advertising Strategy for Social Media
We use Google Ads, Facebook and Instagram Ads, and WhatsApp API marketing to reach your ideal clients.
This strategy ensures that your message connects with the right audience, driving qualified leads and maximising the return on investment (ROI).
Our comprehensive approach leverages data analytics and A/B testing to continually optimize campaigns, ensuring cost-effectiveness and staying ahead of market trends
1. WhatsApp API Promotions
We propose incorporating WhatsApp API marketing into your digital strategy.
This powerful tool fosters direct communication, allowing you to provide bulk marketing messages, personalized support, share products/services updates. Our scope of work includes the following.
- Obtain Facebook Verification of your business.
- Prepare WhatsApp Promotion message Template
- Get Template Approval from Facebook
- Send Bulk Marketing WhatsApp messages
(Customer phone numbers for bulk promotions to be provided by you)
2. Google Ads
Google Ads can be used to reach prospective customers who are searching for your products/services.
We will analyze your customers’ journey, understand the customers’ objections and create content that attracts your prospective customers. Our scope of work includes the following:
- Target Customer identification
- Identify Keywords and finalize the keyword list for Ads.
- Run Google Search Ads, Call Ads, Display Ads, etc
- Run Remarketing Ads.
3. Facebook & Instagram Ads
Meta Ads are the most budget-friendly way to get your brand name to the target audience. In addition to marketing messages, we shall share useful tips about your products/services in video form. This shall encourage customers to choose us. Our Scope of work shall include
- Design Ad creatives.
- Create Facebook Ads Campaigns with WhatsApp button
- Create Instagram Ads Campaigns
5. Linkedin Ads
We’ll create ads on Linkedin that target the exact people who could use your products/services.
These ads will be short and clear, explaining your products/services.
4. YouTube Ads
In order to create successful YouTube Ads, we would need good quality Ad videos in multiple formats. Our scope of work includes running the following type of Ads. Video Ads to increase the video views
- YouTube Shorts Ad with website url
- YouTube Image Ads
- Video Ads to increase engagements
You shall provide the videos for creating YouTube Ads. Ads with multiple format videos (vertical and horizontal video formats of the same video) can increase the ROAS (Return on Ad Spend)
Reporting and Analytics
We implement a comprehensive analytics and reporting strategy using Facebook Insights, Instagram Insights, YouTube Analytics to track organic reach and ad campaign performance.
These insights will allow us to continuously refine your digital marketing strategy, optimise campaigns for maximum impact, and ultimately achieve your business goals.
1. Facebook Insights
Facebook Insights tracks results for organic posts and Facebook Ads. We analyze data to understand who sees the content and what content connects most with the customers.
This helps optimize ad targeting and content for better results. We track ad spend to maximize reach.
Facebook Insights give us data to improve both organic and paid social media efforts.
2. Instagram Insights
Leverage Instagram Insights to unlock valuable data on organic post performance. Track key metrics like reach and engagement to understand content effectiveness.
Analyze audience demographics and interests to refine Instagram targeting and content strategy. Optimize Instagram efforts by identifying high-performing content formats and posting times.
Gain data-driven insights to maximize brand visibility and engagement on Instagram.
3. YouTube Analytics
YouTube Analytics unlocks key metrics of your channel, like views, watch time, and audience demographics.
We will analyze data to understand what content resonates with viewers, informing future video strategies. Optimize titles, descriptions, and thumbnails based on performance insights to improve discoverability.
Track audience engagement to identify ideal video lengths and content formats for maximum impact. Leverage YouTube Analytics to refine your video marketing strategy and grow your audience.
4. Prepare Media Plan
The Media Plan shall have information about paid campaigns like Bidding methods, Projected Cost per Click (CPC), Projected Click Through Rates (CTR), Projected Cost per Lead (CPL), etc.
5. Prepare Project Plan
All the tasks to be performed shall be created as tasks in the Plan with deadlines for each task.
Reporting and Analytics
We implement a comprehensive analytics and reporting strategy using Facebook Insights, Instagram Insights, YouTube Analytics to track organic reach and ad campaign performance.
These insights will allow us to continuously refine your digital marketing strategy, optimise campaigns for maximum impact, and ultimately achieve your business goals.
1. Facebook Insights
Facebook Insights tracks results for organic posts and Facebook Ads. We analyze data to understand who sees the content and what content connects most with the customers.
This helps optimize ad targeting and content for better results. We track ad spend to maximize reach.
Facebook Insights give us data to improve both organic and paid social media efforts.
2. Instagram Insights
Leverage Instagram Insights to unlock valuable data on organic post performance. Track key metrics like reach and engagement to understand content effectiveness.
Analyze audience demographics and interests to refine Instagram targeting and content strategy. Optimize Instagram efforts by identifying high-performing content formats and posting times.
Gain data-driven insights to maximize brand visibility and engagement on Instagram.
3. YouTube Analytics
YouTube Analytics unlocks key metrics of your channel, like views, watch time, and audience demographics.
We will analyze data to understand what content resonates with viewers, informing future video strategies. Optimize titles, descriptions, and thumbnails based on performance insights to improve discoverability.
Track audience engagement to identify ideal video lengths and content formats for maximum impact. Leverage YouTube Analytics to refine your video marketing strategy and grow your audience.
5. Prepare Media Plan
The Media Plan shall have information about paid campaigns like Bidding methods, Projected Cost per Click (CPC), Projected Click Through Rates (CTR), Projected Cost per Lead (CPL), etc.
6. Prepare Project Plan
All the tasks to be performed shall be created as tasks in the Plan with deadlines for each task.
